To the uninitiated, the Action Design may appear to be just a regular band. But for the growing legions of fans that have heard their music or seen them perform live, the experience is a veritable dance party; an aural assault that attacks at the ears and releases in rhythmic pulses of the body.

To me it makes perfect sense. I just want people to hear this music, and I don’t want them to have to enter into some kind of contractual agreement with a third party to do so. Download the record, copy it and give it to your friends, lovers, and enemies. Whatever. It’s so hard these days just to get the actual music into people’s houses and cars, let alone their ears. Besides, I know everyone’s broke, maybe I can supply the soundtrack.

Then in July of 2005 my friend David Garza convinced me to get a group together to play these songs and open for him on July 4th weekend in El Paso. I recruited Matthew Schmitz to play drums and called Heinrich up to get the songs together. My dad and my brother-in-law Clay Anderson on guitar filled out the group. After the show, we recorded a more detailed demo to document the progress. With 8 songs now and a decent recording, I continued to chip away at the music while on tour with Sparta, or when I was home for a break.